Last year’s Commodity Classic in Anaheim, Calif., attracted thousands of America’s best farmers with an average gross farm income of $1.51 million and average farm size of 2,850 total acres. The show also attracted scores of key media representatives.
Exhibitors who showcase their brands at Commodity Classic frequently remark on the “decision-maker” role of the farmers in attendance as well as the quality and depth of the conversations they have with those decision-makers. In addition to the trade show, exhibitors have other opportunities for visibility through sponsorships, special events and unique signage throughout the venue.
Commodity Classic also offers a robust schedule of high-quality educational sessions and seminars on a wide range of topics of critical importance to farmers.
“The thousands of farmers who attend Commodity Classic are progressive, innovative and eager to adopt new technology and practices,” said Wade Cowan, a Texas soybean farmer and co-chair of the 2019 Commodity Classic.
“They are also influential in their communities, as our research indicates that the average Commodity Classic farmer attendee says that 13 other farmers in their area ask them for their opinions on new technology and practices.”
The fact that attendees pay a significant registration fee to attend is also an indication of the seriousness and importance they place on being at Commodity Classic.
“If a company wants to showcase its products and services to top farmers in the United States, Commodity Classic is the place to do it,” said Wesley Spurlock, a Texas corn farmer and co-chair of the 2019 Commodity Classic.
“Some 75 percent of farmers at Commodity Classic consider themselves to be early adopters, so these farmers are looking for what’s next in agriculture—and they invest in coming to Commodity Classic expecting to find it.”
Established in 1996, Commodity Classic is presented by the American Soybean Association, National Corn Growers Association, National Association of Wheat Growers, National Sorghum Producers and the Association of National Sorghum ProducersEquipment Manufacturers.